3 PRINCIPLES TO SUSTAINING BRAND VELOCITY
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As a professional brand strategist, may I give a piece of learned advice from my years of experience? In order for your brand to connect with your audience, it is important that the brand is well-defined from front to back, and in everything in between. If it isn't, then it's like shooting for the stars and hoping to catch one along the way. If your brand is not created, launched, and managed properly, it's like throwing gummies against the wall and hoping that at least one will stick. You get the picture… And you get to choose.
BRAND VELOCITY IS EVERYTHING
(... always keep this a centralized focus.)
To accomplish your goal of growing your online audience so that they turn into clients and referral partners, you need solid and confident brand velocity. Brand velocity is the ability to engage your audience and share things that they are genuinely interested in, right now and continuously. Being a consistent and trusted brand to your targeted audiences is the name of the marketing and branding success game, so be the business you want to follow, and think like your consumers. Brand velocity. Write it down. It's a must!
I hear some people in our industry who still doubt that building a personal brand for themselves is beneficial for the growth of their business, as they fear they won’t see any results. This is fairly understood in the cases where
their social media activity is coming from third party cookie-cutter social post companies, or from other marketing agency’s they might hire for way too little or way too much money to create bland scarce social posts that are generic, non-emotional or authentic to your business, and that are poorly branded and managed.
Building relationships and growing your brand on social media and digital platforms is really no different than doing it in person, but is actually more beneficial, if you think about it. It is a huge advantage that we have today... Rather than building one relationship at a time as we would in person, we can cast out our social and business nets to thousands (or even millions) of people instantly by simply showcasing who we are and what we care about, and with just one click of a mouse.
HERE ARE 3 PRINCIPLES TO KEEP IN MIND TO SUSTAIN BRAND VELOCITY:
1.
CREATE CONTENT OR MESSAGES FOR FRAGMENTED AUDIENCES
We’ve all heard the saying, "When speaking to everybody, you are speaking to nobody." This also applies when identifying your target audiences and micro niching your brand, which is extremely important to the success of growing your brand online and organically growing your business. Think about it, when searching online or looking for things that interest you personally, unless the image, video or content is speaking directly to your needs and wants, you quickly lose interest and move on. As the person behind the post, the only way to be authentic is to be real about who the audiences are and what they care about, in order to be able to organically connect with them and get their attention. If you have more than one audience, it’s a good idea to identify the similarities between those audiences and create content that they can both identify with. Generic/Salesy content is everywhere, so don’t become another annoying account wanting to sell people with cheesy graphics or in authenticity in your content and messages, without putting in the work to allow others to know you and to truly identify with you and your brand. People care about the connection and trust. And you should too. It’s what keeps a business loved, trusted, and soaring. People love brands who know them and care about them.
2.
RESPOND & ADAPT TO TOPICS THAT ARE TRENDING TODAY & GONE TOMORROW
Creating and sharing content that is relevant to your audience is crucial to maintain their interest and create engagement. What are things in common between you and your audience? Don’t just focus on sharing things that are obviously relevant to what you do, but be sure to share content that is interesting and engaging to your targeted audiences and that speaks directly to them authentically. To accomplish this, it's very important to identify how your target audience thinks, and what type of relevant things they are in need of that you could provide them with. It is through solid, consistent, high quality and targeted content and brand strategizing like this that the audiences will quickly be able to get to know you and relate to you, which eventually leads to their trust in your brand and success for your business.
3.
STAY ON-BRAND ACROSS ALL SOCIAL MEDIA CHANNELS
Most of us have heard that a confused mind cannot make a decision. And the same goes for when we are not consistent with all branding, content, and digital storytelling across the board… The confusing frustration that it leaves behind for your audiences can also turn into many missed opportunities and loss in brand trust and business for you. Always stay on brand and be consistent. A full-scope brand strategy from beginning to end, catered to meet your needs and your audience's needs, is a must for branding success and organic growth for your business.
There are many factors involved in creating, building, and maintaining a solid brand. Always best to have a team behind you doing that work and who knows what they're doing and who treat your brand and your business as if it were their own. A team who truly cares and has your brand's best interest at heart. Confident Closers can help you. Let's get in touch and strategize your next move! It's time to grow your brand and your business. ✨ anamariasanin.com
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